Ever wonder how you’d make a living if you didn’t have clients to work with? What sort of business plan survives when you’re not doing something for someone else? Well, the folks at Common Craft (makers of the “In Plain English” video series) did just that - they went from doing client videos, to just [...]

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Recently, I took on a new iPhone client and discovered the world of incredibly low-budget product (darn near nil-budget) promotion. With the iTunes App Store’s way of doing things, you have to become incredibly creative about how to promote an app or game, especially a game, as App Store consumers are very price-sensitive (successful games [...]

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